Pre-enrollment
What information is required to enroll a brand in Amazon Brand Registry?
Currently, to enroll a brand in Brand Registry, you must provide the following information:
• Your brand name that has an active registered trademark; the active registered trademark for your brand must appear on your products or packaging.
• The associated government-registered trademark number. Amazon currently only accept trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, the United Kingdom, the European Union, and the United Arab Emirates. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry.You can review country-specific requirements here.• A list of product categories (e.g., apparel, sporting goods, electronics) in which the brand should be listed.
• A list of countries where the brand’s products are manufactured and distributed.
Are WIPO trademarks accepted by Amazon Brand Registry?
Amazon currently only accept trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, Netherlands, Turkey, Singapore, Saudi Arabia, the United Kingdom, the European Union, and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), please submit the corresponding trademark number assigned by the national trademark office as it may differ from the trademark number assigned by WIPO. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry.
Are EUIPO trademarks accepted by Amazon Brand Registry?
If your trademark is registered by the European Union Intellectual Property Office (EUIPO), please select EUIPO as your trademark registrar in your application. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry.
I am an Amazon Seller/Vendor who enrolled a brand in Amazon Brand Registry prior to April 30, 2017. Do I need to re-enroll?
Yes. If you enrolled a brand in Brand Registry prior to April 30, 2017 and your brand meets eligibility requirements, you need to re-enroll your brand in the Brand Registry. Get started now. Does Amazon Brand Registry provide Global Trade Item Numbers (GTIN/UPC/EAN/ISBN) exemption for my products?Brand Registry does not provide GTIN Exemption. Sellers can apply for GTIN Exemption through Seller Central. If your product is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, you need to request a GTIN exemption. To learn how to list your offer, see Product Detail Pages and Offers. Please note that this link requires a Seller Central login.
How can I check the status of my application?
To view the status of a submitted application, please log into your Amazon Brand Registry account and visit your Case log.
Post-enrollment
Is it possible for agents that represent a brand, as well as additional users, to get access to Amazon Brand Registry?
Yes. Once a rights owner has enrolled a brand in Brand Registry, they may submit a request to add additional representatives of the brand, including agents. Additional users will need their own Brand Registry account, which can be created with their existing Vendor or Seller Central credentials at brandservices.amazon.com. The rights owner can request to add additional users by logging into their Brand Registry account and contacting Brand Registry Support. For more information about Brand Registry roles, please visit the Help section located on the Brand Registry dashboard.
Please note that to access selling features associated with Brand Registry (A+ Content, Stores, ABA, etc.), the user’s selling account must be associated with the brand.
How can I submit a verification code?
To submit a verification code, log into your Amazon Brand Registry account and visit your Case log. Select the case for your Brand Registry application and reply to the case with the verification code.
How do I access my brand if the current Brand Registry rights owner is no longer with the company?
You may request this access using the Contact Us link below. To make this request, please provide:
1) The email address associated with your Brand Registry account.
2) The email address associated with the current rights owner’s Brand Registry account.
3) The name of the brand currently enrolled in Brand Registry.
How can I add a new trademark for an enrolled brand?
To improve the effectiveness of our automated protections, Amazon encourages you to add all active and registered trademarks for your enrolled brand(s) to your Amazon Brand Registry account. You can add a new trademark for an already enrolled brand, with the same mark name, by logging into your account and visiting the Brand Registry Support page. Simply click on ‘Add additional trademarks’ under the ‘Update your brand profile’ section in the menu on the left hand-side of the page and follow the outlined steps.
How can I enroll a new brand?
After creating your Amazon Brand Registry account and enrolling your first brand, you can enroll another brand at any time by clicking on ‘Enroll a new brand’ from the home page of your account.
How can I use Amazon Brand Registry in other stores?
To access Amazon Brand Registry tools and services in other stores, you will need to create an Amazon Brand Registry account using a unique email address in each store you wish to access. The administrator of the Brand Registry account will need to submit a request to add that new email account as an additional user by visiting the Brand Registry Support page.
Having trouble logging in or accessing your brands?
If your brand is already enrolled in Amazon Brand Registry, but you do not see any of your enrolled brands when logged into your Brand Registry account, you may have logged in using the wrong email and password. Click this link to sign out of your existing Amazon account, and sign into Brand Registry again using the correct email and password. If you forgot your password, you can reset your password here.Do you have a question about selling features on Amazon?For questions regarding Amazon selling features (such as A+ Content, Stores, Analytics and others) please contact Seller Support.
Please note that to access selling features associated with Brand Registry (A+ Content, Stores, ABA, etc.), the user’s selling account must be associated with the brand.
Amazon policies and processes
What is Amazon’s policy on the protection of intellectual property? Amazon does not allow listings that violate the intellectual property rights of rights owners. For detailed information, please review Amazon’s Intellectual Property (IP) policy. Amazon encourages rights owners who have concerns regarding the misuse of their intellectual property to notify us using the Report a Violation tool in Amazon Brand Registry.
How can I report policy violations or other forms of abuse not related to intellectual property?
You can report violations not related to intellectual property at any time through Amazon Brand Registry Support team. Follow the instructions below to contact us:
• Log into your Brand Registry account
• Click on Brand Registry Support under the ‘Need help?’ section
• Using the menu on the left-hand side of the page, navigate to the type of issue you would like to report (e.g., click on ‘Report a violation’ to report issues such as ‘Not as described.’) What is Amazon’s Brand Name Policy?To learn more about Amazon’s Brand Name Policy, click here.
Can I report alleged intellectual property infringements if I do not have an Amazon Brand Registry user account?
Yes. Amazon provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns.
Getting help
How can I get help from the Amazon Brand Registry team?To contact the Amazon Brand Registry team regarding enrollment, click here. Already enrolled? Please sign in to the Brand Registry. Amazon specialists on the Brand Registry Support team are standing by to provide assistance on issues related to protecting your brand on Amazon.
Courtesy: Amazon Brand Registry
