A/B testing or split testing is crucial when it comes to conversion optimization in SaaS and e-commerce stores.
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Using different elements like buttons, copy, designs, and media, on customers and check the reaction reveals customer preferences.
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If your store has hundreds of visits, you can implement it by using Google Optimize. But if you have a new store, you should focus on getting the traffic first.
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A/B testing can be implemented in Ads, Design, Pricing, Website Layouts, Content, and Placements.
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Here are a few tips for your store:
- Make a special deals section in your store
- Show and feature reviews
- Show best selling items on homepage
- Make sure Cart is visible
- Have great product descriptions
- Address Fears, Uncertainty, Doubts
- Write what differentiates you
- Visible call to action buttons
- Make sure visitors are in control .
